Affiliate Marketing Program Lead (f/m/d)

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role:

We’re in business to save our home planet. As part of the Digital Marketing & CRM team for EMEA, this role supports this purpose by leading the development of the affiliate marketing roadmap while ensuring it aligns with key business priorities and storytelling moments. The role is responsible for building, shaping, and growing our affiliate program to drive brand awareness, customer engagement, and revenue growth across the e-commerce channel.

Main tasks:

• Platform Onboarding & Program Launch
  Lead the onboardingof an affiliate marketing platform vendor and manage the successful launch of the affiliate marketing program with a focus on content affiliates, while ensuring alignment with technical, operational, and brand requirements.

• Strategic Planning & Performance Analysis
  Develop and execute  the roadmap for the affiliate channel that aligns with broader organization’s purpose-driven goals; leverage data, trends, and KPIs to forecast and assess performance.

• Affiliate Partner Management
  Identify, recruit, and maintain relationships with high-quality affiliate partners who align with the brand’s values and audiences; negotiate terms, commissions, and incentives to drive growth.

• Channel Activation & Collaboration

  Develop and maintain affiliate onboarding process and communications; coordinate with eCommerce, PR, Brand, and creative teams to activate partners through campaigns, newsletters, and product seeding efforts.

• Campaign Execution & Channel SupportSupport seasonal and evergreen initiatives by requesting creative assets and aligning affiliate activities with broader Go-To-Market and Brand strategies.

• Performance Reporting

  Monitor and report out on key performance indicators for the channel to assess channel efficacy and impact of affiliates.

What we’re looking for:

• An inclusive mindset

• Full understanding of affiliate marketing, including hands-on managing and growing programs across multiple European markets.

• Experience working with various commission and bonus models to maximize efficiency of affiliate programs

• Good understanding of analytics tools like Google Analytics and UTM tracking codes, with proficiency in analysing and visualizing data.

• Strong communicator with excellent interpersonal skills; organized and process-oriented with the ability to manage multiple projects and build effective cross-functional relationships.

• Full understanding of the affiliate marketing space with a passion for digital marketing and data analysis to uncover actionable insights.

• Fluent in English, with other languages being a plus.

• Working knowledge of HTML and email template design tools is a plus.

• Strong connection to Patagonia’s purpose statement and values.

The ideal candidate for this role has a deep knowledge of affiliate marketing strategies, understands the interplay of paid digital marketing channels, and is passionate about facilitating relationships with brand and values-aligned affiliates to grow our customer base.   

Other important details:

• This is a Full-time position based in Amsterdam

• We have a hybrid work model, working from home for maximum 3 days per week

• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For this role there will be also a practical assignment where you can showcase your skills

• To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/

At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.

At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

As we are in business to save our home planet, we can only do this together.

Please make sure that your CV and cover letter are in English.

Disclaimer for recruitment agencies:

Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies