Community Marketing & Impact Coordinator (f/m/d)

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role:

We are in business to save our home planet. The Community Marketing & Impact Coordinator is responsible for planning and executing locally relevant marketing and environmental initiatives within the assigned territory. The role ensures alignment with Patagonia EMEA’s business and impact strategy, delivering high-quality activations across brand marketing, community engagement, and environmental activism in collaboration with regional managers, sales teams, and EHQ stakeholders

Main tasks:

• Local Roadmap Planning & Execution. Develop and implement detailed local marketing and environmental plans that reflect the territory’s cultural, commercial, and activist landscape. Align calendars, priorities, and activations with the EMEA roadmap through collaboration with regional managers, sales teams, and EHQ stakeholders.

• Brand Marketing & Community Engagement. Execute seasonal brand campaigns and community activations, including events, ambassador programs, and digital initiatives. Strengthen Patagonia’s positioning as a responsible technical outdoor brand by elevating core sport categories and working closely with EHQ Brand, PR, and Community Marketing teams.

• Environmental Activism & Grants. Plan and deliver local environmental campaigns and manage the 1% for the Planet granting process in collaboration with the EHQ Enviro team. Build strong relationships with NGOs and activist networks to deepen consumer engagement in environmental and social justice issues.

• Channel Collaboration. Coordinate with retail and wholesale partners on community and environmental activations. Contribute to store openings, in-store storytelling, and participation in regional trade shows to ensure consistency and quality across all consumer touchpoints.

• Marketing Operations. Manage operational needs such as translations, POP materials, and event collateral to maintain brand consistency. Coordinate with internal teams to ensure smooth execution of marketing deliverables.

• Budget Tracking & Execution. Plan, track, and manage local budgets across brand activation, seeding, and event production. Ensure timely invoicing and monitor budget performance against planned activities to maintain financial accuracy and strategic alignment.

What we’re looking for:

• An inclusive mindset

• Min. 2-3 years’ experience in brand marketing, PR, events management

• Experience in PR and marketing campaigns planning and execution

• Strong stakeholder collaboration, organization and coordination skills

• Good understanding of budget management

• Experience in community and NGO engagement will be a plus

• Strong communication skills, both in written and verbal communication

• Fluent in German and English

• Flexibility: traveling throughout Germany and occasional working on weekends or after working hours will be required

• A love of the outdoors

• An interest in saving our home planet and making a positive impact through your work

Other important details:

• This is a Full-time position based in Munich, Germany

• We have a hybrid work model, working from home for maximum 3 days per week

• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For this role there will also be a practical assignment, where you can showcase your skills

• To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/

At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.

At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

As we are in business to save our home planet, we can only do this together.

Please make sure that your CV and cover letter are in English.

Disclaimer for recruitment agencies:

Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies