Regional Marketing and Impact Manager South (f/m/d)

We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet. 

Job Title: Regional Marketing and Impact Manager South

Reports to: Channel Marketing and Regions Manager

Direct Reports: 5

Location: Annecy, France

Your role:

We are in business to save our home planet. This role leads the planning, execution, and growth of all regional marketing and environmental efforts and impact within the assigned territory. The role ensures that all communications and activations are implemented in alignment with the Patagonia EMEA business strategy. The position acts as the key liaison between EMEA strategy and regional implementation, working closely together with the local wholesale teams ensuring that Brand Marketing, Wholesale Marketing, and Environmental Activism are delivered to the required standard.

Main tasks:

• Regional strategy translation: Develop locally relevant marketing and environmental plans by aligning with EMEA-wide strategic direction and collaborating with the regional managers, country managers, sales teams, and EHQ stakeholders. Ensure that campaigns reflect the cultural, environmental, and commercial context of the region and contribute to Patagonia’s mission.

• Team leadership: Lead, manage, and develop an engaged and high-performing team through clear priorities and goals, feedback, and regular coaching, to nurture leadership, enable professional development, facilitate cross-functional collaboration, drive clear accountability, and deliver goals. Partner with line manager to plan resources and budget allocations, to align with long range EMEA strategy and objectives and scale our work and impact.

• Budget ownership and execution: Oversee regional budgets across Brand Activation, Wholesale Marketing, Marketing Contribution, Seeding, and POP. Ensure accurate forecasting, timely execution, and strategic allocation of resources to maximize impact and maintain financial accountability.

• Environmental and community engagement: Lead regional environmental initiatives in collaboration with the EHQ Enviro team and local NGOs, applying Patagonia’s environmental engagement guidelines. Manage the 1% for the Planet granting process and contribute to building strong B Corp networks and activist communities.

• Media, PR and communications coordination: Plan and validate regional paid media, PR, and digital activations in collaboration with EHQ and local agencies. Ensure all outputs reflect Patagonia’s tone, values, and strategic priorities and are executed to the highest standard.

  
  

What we’re looking for:

• Advanced expertise in strategic Marketing & Impact planning and execution to translate EMEA-wide strategies into locally relevant plans that drive brand, environmental, and commercial impact across diverse regional contexts.

• Full expertise in team leadership and development to manage and mentor a geographically distributed team, fostering accountability, collaboration, and high-quality execution.

• Full expertise in budget management and resource allocation to oversee complex budgets and ensure strategic use of funds across marketing and environmental initiatives.

• Full expertise in environmental programming to lead regional environmental strategy and NGO engagement with integrity, clarity, and alignment to Patagonia’s mission and impact framework.

• Full expertise in media and communications coordination to manage paid media, PR, and digital activations through strong collaboration with EHQ and local partners, ensuring consistency and quality across all outputs.

• Business fluency in English and French with proficiency in Italian

• An inclusive mindset, valuing diversity of thought, background, and experience, and fostering a

• A love of the outdoors

• An interest in saving our home planet and making a positive impact through your work

What we offer

Our offers are based on relevant experience and skills, allowing us to ensure internal equity and consistency across the team.

Every offer we make is carefully reviewed by our People + Culture team. To avoid creating or reinforcing pay gaps, we do not base our offers on a candidate’s previous salary, salary expectations, or negotiation skills

We offer the following benefits:

• 25 holidays per year (pro-rated if you work part-time) + 12 RTT days (if you work full-time)

• 30 EUR (net) WFH allowance paid monthly (pro-rated if you work part-time)

• Supplementary health insurance

• Group income protection and life insurance

• Company lapotop and mobile phone if needed for your role

To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/. 

Justice & Belonging

We commit to becoming an anti-racist and anti-discriminatory company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

We foster a welcoming and respectful environment where every member of our EMEA team feels included, respected and empowered regardless of  their race, colour, ethnicity, nationality, culture, religion or belief, sex, gender, gender identity or expression, sexual orientation, family or marital status, socio-economic background, disability, age, neurodiversity, or any other aspect of identity or lived experience.

Recruitment Process

If your application is successful, you will be contacted by one of our recruitment team within 4 weeks to set up a first interview who will talk you through the full interview process.

We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For this role there will be also a practical assignment where you can showcase your skills to a panel of key internal collaborators.

Whilst we love hearing from people who are passionate about Patagonia and our purpose, we ask that all applications are submitted through our official application process, including a CV and cover letter. To help us maintain a fair, consistent and objective experience for all candidates, we are unable to review applications or respond to recruitment enquiries received by email, LinkedIn Inbox or other channels outside of the advertised role. Applying through the application link ensures every candidate is considered using the same process and receives equal opportunity throughout the recruitment journey.

Please make sure that your CV and cover letter are in English.